The Black Friday “deals” seem to get longer each year, with Black Friday no longer considered a day of deals, but a week. We consider ourselves to be a sustainable business, and have spent some time to reflect this in the way we make our products and the way we work with suppliers. These strong values are what started the business, based on our own values and experience of working in the industry. We consider Black Friday to be unsustainable for most businesses, even more so this year with the current crisis where a lot of companies are struggling. As a small business we think it is important that we stand by our values and so we hope that you understand our reasons for not joining, “Black Friday.”